In 1995, the D&AD published a book on the intricate art of writing for advertising. Now, D&AD and TASCHEN join forces to bring you this updated and redesigned edition with essays by 53 leading professionals from across the world. This book isn't just indispensable for marketing writers, but for anyone who needs to win people over online, on paper, or in person.
'He [R. Buckminster Fuller] decided that he wanted to be an average individual who could apply himself to anything in the world. He could be brought into any situation and he could have something to contribute... The comprehensivist is an anti-specialist idea that he was trying to pick up on, and he said that it's because nature isn't about specialisation. When specialisation is dominant things don't work anymore. Extinction is the extreme outcome of specialisation'. Gavin Wade from 'upcycle this book: 26 texts by Gavin Wade & friends