In 1995, the D&AD published a book on the intricate art of writing for advertising. Now, D&AD and TASCHEN join forces to bring you this updated and redesigned edition with essays by 53 leading professionals from across the world. This book isn't just indispensable for marketing writers, but for anyone who needs to win people over online, on paper, or in person.
Copy Book, The: D&AD
Published: April 20,2018
I kept saying to myself, "Oh well, I'll do some music this weekend", and then I wouldn't, I'd be too tired and I'd say, "Oh, I'll do it next weekend", and then I wouldn't do it, so I just gave it up after a while. It was exactly what I knew a job would be like - not horrible enough to make you want to get out, just well paying enough to make you comfortable and to keep putting things off. Brian Eno as quoted in David Sheppard's 'On Some Faraway Beach: The Life and Times of Brian Eno