Created in 1987, the annual Epica Awards recognizes outstanding creativity in all main communication disciplines, including: TV and radio, poster design, direct marketing, branded content, PR, design, packaging, interactive and integrated campaigns. Having originally focused on Europe only, the awards became worldwide in 2012. The best work is brought together in the stunning Epica Book. Epica Book 26: Best Ads Worldwide is a lasting record of the 2012 Epica Awards and a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends. Conveniently arranged by product category, Epica Book 26 includes work from creative agencies such as Y&R Dubai (Retail services), McCann Manchester (Retail services), Leo Burnett London (Food), Publicis Conseil (Drinks), BAR Lisbon (Drinks), MK Norway (Drinks), and Midttrafik Kommunikation (Transport and tourism). The 2012 Epica Awards were judged by journalists representing 41 specialist titles and websites from 34 countries, including 6 new titles from Canada, India, Singapore, China, Australia and the Philippines.