i-D is the original style bible. Founded in 1980, it was one of the first magazines to document street style and put fashion in the context of culture, celebrating big ideas and strong individuals. The i-D logo is a graphic representation of a smile and a wink, interpreted on each cover by the world's most famous faces, from Madonna to Kate Moss, Naomi Campbell, Bjork and Cara Delevingne. Collaborating with countless models, stylists and photographers, i-D continues to innovate fashion imagery and shout for youth culture.