We are good at designing beautiful products and we offer good services. We always know exactly what the user wants and we know dozens of methodologies. However, if we have to convince our customers and colleagues, we find it rather difficult. For one reason or another, pitching ideas is one of the most undervalued practices in the creative field. From convincing a colleague to opt for a certain methodology to persuading a customer to go for a certain concept, you can have the best ideas in the world, but if you are not able to bring them across, they will never become reality. In this book the author will take you inside the heads of the people you have to convince. Pitching Ideas will help you to find the essence of the idea you want to get across and will explain how you can really convince the right people in the end.
'In a work called Auge/Maschine, Harun Farocki coined the term "suicide camera." Auge/Maschine shows cameras mounted to the tips of missiles during the first Gulf War. The camera would broadcast live until it exploded. But contrary to all expectations, the camera was not destroyed in this operation. Instead it burst into billions of small cameras, tiny lenses embedded into cell phones. The camera from the missile exploded into shards that penetrated people's lives, feelings, and identities, skimming their ideas and payments.' Hito Steyerl: Duty Free Art